Discomfort, tight skin, redness... The skin, weakened by temperature variations and all the external aggressions of daily life, can suffer from dry skin when it is not sufficiently hydrated and protected. But then, how do you properly hydrate your face? Precisely, the latest trend in skincare promises to remedy the lack of hydration based on a simple principle: the layering of ultra-hydrating products. The skin flooding technique also highlights a mistake that we all make: drying your skin after cleansing it. More than a real revolution in your facial routine, skin flooding is a new way of applying skin care to have a brighter complexion.

New facial routine: what is skin flooding?

The new trend spotted on TikTok, "skin flooding", is a beauty technique to deeply hydrate the skin. Originally intended for dehydrated skin, skin flooding is even suitable for all skin types because deep hydration turns out to be the basis of any facial routine and cannot a priori have a negative impact, even on combination or oily skin. "Skin flooding" literally means "flooding of the skin". Indeed, the idea behind this new way of applying facial care on damp skin is to layer a certain number of moisturizing products to obtain more supple, comfortable and glowy skin.

Dehydrated skin, how to hydrate your face?

Is your skin tight, irritated and red? There's no doubt about it: it's dehydrated. Rather than turning to a simple moisturizer, the Skin Flooding technique suggests adapting your entire facial routine and choosing complementary skin care products to maximize the hydrating power of their active ingredients. The method is simple if you follow the following golden rule: don't dry your skin after cleansing it and, even better, don't hesitate to moisten it with a hydrating mist between each step of your beauty routine. To strengthen the skin barrier and help the skin maintain its hydration level, we also rely on a key active ingredient: hyaluronic acid. This molecule has super hydrating power and is capable of capturing up to a thousand times its weight in water.

Skin flooding in practice: the ideal facial routine

If you suffer from dry or dehydrated skin, the Skin Flooding technique, which promotes the absorption of moisturizing products, will probably appeal to you. Indeed, it is by strengthening the skin barrier that we allow the skin to retain water and therefore stay hydrated for longer. Based on the principle of "layering", skin flooding recommends the superposition of 3 to 4 moisturizing skincare products, while keeping the skin moist between each step using a moisturizing mist.
Start by gently cleansing your face with New Start toner containing hyaluronic acid. This fresh cleansing and moisturizing water tones the skin without drying it out and prepares it for day or night care.
On damp skin, apply the Better Faster regenerating serum . Intensely hydrating, this specific treatment boosts your skincare routine and visibly improves the appearance of the skin with its immediate tightening effect.
Finally, apply a day or night cream to quench the skin's thirst and allow it to recharge with water. The rich moisturizing cream Feel Intense is specially adapted to dehydrated skin lacking comfort.

Whatever your skin type and even more so if you have dry or dehydrated skin, you now know: hydration is the basis of your facial routine. It's a fact, dry skin is your skin's enemy because it can lead to redness, discomfort, a lack of radiance... in short, nothing good. But this very simple routine inspired by the "skin flooding" trend will save your skin! The right care, the right method, and that's it.